August Action Plan – Part 2 of 4 Here We Go!

So by now, you’ve hopefully checked out my Tik Tok videos (the link will bring you to my account on Tik Tok) and more importantly, you’ve provided some great feedback as to how I can make them better! Don’t be shy, I have no ego – mostly when it comes to this part of growing my business because don’t forget, we are here to learn, and help each other grow.

So last week, we talked about how Tik Toks algorithm might work – how essentially Tik Tok will first show your content to a limited size – as long as the video keeps performing, it will essentially widen its scope afterwards.

The more your channel becomes popular, and the more your content is considered authoritative, the bigger the crowd it will be shown to. What Tik Tok wants to have are videos that educate, entertain and inspire. If you can provide that type of content, you will definitely find your videos to be shown to a bigger crowd.

It’s also been said that there is a “sweet spot” to post your video online. Look, because of the social media world we live in, it always depend on who is watching, where they reside and what their local time is. I can post my video at 8:00am Eastern Standard time here in Ottawa, Canada but that makes it 1:00pm in London, UK, Midnight in Auckland, New Zealand and 9:00pm in Tokyo, Japan.

Everything is relative also as to when people usually tend to look at videos. Considering what I’m currently seeing, everyone is pretty much on their phones all the time! That being said, it again goes back to your content and how your prospective listener is “hooked” to listening to it.

Some of the metrics that are important though are (in no particular order): saves, comments, likes, follows, shares and watch time (did they watch it all or just the first 10 seconds). I won’t go into details as to what those are; everyone pretty much knows what they represent.

One such metric that Tik Tok relies a lot on is the “Completion Time Goals” which, on Tik Tok, refers to the number of times users watch a video until the end. Essentially, it measures how effective your content is at retaining viewers throughout the entire video. It’s an important metric to track because it indicates audience engagement and helps you refine your content strategy.

The ideal completion time for Tik Tok videos can vary based on the type of content and audience preferences. Here are some guidelines:

1. Trend-based Content: For challenges or trends, aim for 10 to 20 seconds. This duration keeps viewers engaged while delivering concise content.
2. Educational or How-To Videos: If you’re sharing knowledge or teaching a skill, consider videos around 30 to 45 seconds.
3. General Videos: TikTok now allows videos ranging from 3 seconds to 10 minutes. Finding the right balance between engaging storytelling and concise content is key.

Don’t forget, longer narratives can be broken into smaller segments for easier consumption by the listener.

And let’s not forget, Tik Tok’s optimal video length has evolved over time. Initially, videos of 11 to 17 seconds were recommended, but by the end of 2021, the ideal length increased to 24 to 31 seconds. Experimenting with different durations to see what resonates best with your target audience is really the best option!

One last point If viewers consistently watch your videos to completion, it suggests that your content resonates well with them. Now that’s the goal! You really need to keep an eye on that metric to optimize your Tik Tok presence!

So here’s to week 2 of my August blogs being done! Go check out my videos on Tik Tok  and let me know how I can make better ones! Next week, we’ll talk about how you need to have clear goals and objectives when it comes to your Tik Tok videos.

Like what you’re reading or have questions? Don’t be shy, write it up in the comments section for me to reply and more importantly, don’t forget to subscribe!

To your success…to our success!